StantonB2B: Complete Guide to the Flooring Dealer Portal

StantonB2B is a business-to-business dealer portal created by Stanton Carpet Corporation for authorized flooring retailers. The platform enables dealers to place orders, request samples, manage inventory, access product catalogs, and track shipments. It includes features like Create-A-Rug tools, real-time stock checks, and the Stanton Outlet for special deals

Understanding the StantonB2B Platform

StantonB2B represents a digital transformation in flooring wholesale operations. This dedicated dealer portal connects authorized retailers directly with Stanton Carpet Corporation’s extensive product line.

The platform launched in 2017 and has undergone significant updates. Most recently in July 2022, Stanton redesigned the entire portal to improve functionality and user experience.

Only existing Stanton customers can access the portal. Authorized dealers receive secure login credentials after approval. This exclusivity ensures quality control and protects dealer pricing structures.

The system handles everything from browsing products to finalizing transactions. You can manage your entire wholesale flooring business through one centralized interface.

Core Features That Drive Efficiency

StantonB2B includes multiple tools designed specifically for flooring retailers. Each feature addresses common pain points in wholesale operations.

• Product Catalog Access gives you immediate visibility into thousands of flooring options. Browse carpets, luxury vinyl plank, area rugs, and hard surface products. The catalog includes detailed specifications, pricing, and availability for each item.
• Order Placement System streamlines the entire purchasing process. Select products, specify quantities, and submit orders directly through the portal. You receive immediate order confirmations and tracking information.
• Sample Request Function lets you order product samples for customer showings. Request swatches of specific carpets, tile samples, or rug materials. Samples typically ship within 24-48 hours.
• Real-Time Stock Checker shows current inventory levels. You can verify product availability before promising delivery dates to customers. This prevents backorder situations and disappointed clients.
• Invoice Management centralizes all your billing information. View current invoices, check payment history, and manage your account balance. Download PDF copies for your records.

The Create-A-Rug Tool Revolution

One standout feature transforms how dealers sell custom rugs. The Create-A-Rug tool provides instant visualization and pricing.

You select the base carpet or pattern first. Then choose from various binding options, finishing styles, and sizes. The system generates a preview showing exactly how the finished rug will look.

Pricing appears instantly as you make selections. No more waiting for quotes or calculating costs manually. Your customer sees the final price immediately.

This tool dramatically reduces the sales cycle. Customers make decisions faster when they can visualize their custom product. Your conversion rates improve significantly.

The preview function works on tablets and computers. Show options during in-home consultations or in your showroom. The flexibility matches how modern customers shop.

Stanton Outlet for Special Deals

The Stanton Outlet section offers exclusive opportunities for authorized dealers. This feature appeared in the 2022 redesign.

• Roll and Remnant Specials provide discounted pricing on partial rolls. You can purchase premium materials at reduced costs. These work well for smaller projects or cost-conscious customers.
• Discontinued Products remain available at clearance prices. Stock up on quality items before they disappear completely. Some dealers build profitable side businesses around these closeouts.
• Limited-Time Promotions appear regularly throughout the year. Seasonal sales and special offers help you stay competitive. You can pass savings to customers or improve your margins.

Access to the Outlet requires the same login credentials as the main portal. The inventory updates daily as items sell out.

Comprehensive Brand Access

Stanton owns multiple flooring brands. StantonB2B provides access to the entire family of products through one portal.

1. Stanton Brand offers premium decorative carpets and rugs. Known for style and quality, these products appeal to design-conscious customers.
2. Antrim Carpet focuses on residential and commercial applications. Their extensive color range and pattern selection suit various projects.
3. Rosecore Carpet delivers value without compromising quality. This brand works well for budget-conscious customers seeking reliable performance.
4. Crescent Carpet specializes in wool-based products. Natural fiber options appeal to environmentally conscious buyers.
5. Cavan Carpet provides additional style options. The variety ensures you can meet diverse customer preferences.
6. Floors 2000 covers hard surface needs. Luxury vinyl tile, porcelain, and other non-carpet options round out your product offering.
7. Stanton Hard Surface includes WPC, SPC, laminate, and hardwood options. This gives you comprehensive flooring solutions under one account.

Dashboard and Navigation Improvements

The 2022 redesign focused heavily on user experience. The revamped dashboard puts critical information front and center.

Your home screen displays pending orders, recent activity, and account status. Quick-access buttons connect you to frequently used features. Everything loads faster than the previous version.

The navigation bar received a complete overhaul. Categories now make more logical sense. New arrivals get their own section. Stocked items appear separately from made-to-order products.

Search functionality has improved dramatically. Type product names, style numbers, or descriptions. Results appear instantly with relevant suggestions. Filter options narrow results by brand, material type, or price range.

The image library link now appears on the homepage. Download high-resolution product photos for marketing materials. This saves time compared to requesting images through customer service.

Order Management Capabilities

Managing existing orders becomes simple through StantonB2B. The system tracks every order from placement through delivery.

1. Modify Existing Orders before they ship. Caught a mistake or need to adjust quantities? Make changes directly in the portal. The system updates pricing automatically.
2. Track Shipments in real-time once orders leave the warehouse. View estimated delivery dates and carrier information. Share tracking details with your customers.
3. Order History remains accessible indefinitely. Review past purchases to reorder popular items. Analyze buying patterns to optimize your inventory.
4. Quick Reorder function speeds up repeat purchases. Find a previous order and reorder identical items with one click. This works perfectly for customers who love specific products.

Marketing and Sales Support Resources

StantonB2B extends beyond ordering into sales enablement. The platform includes resources to help you sell more effectively.

1. Product Visualization Tools help customers imagine flooring in their spaces. Upload room photos and overlay different carpet or hard surface options. This increases customer confidence in their selections.
2. Marketing Materials download directly from the portal. Access brochures, specification sheets, and promotional graphics. Use these in your advertising, social media, or showroom displays.
3. Product Training Resources keep you informed about new items. Video tutorials and product guides explain features and benefits. Well-informed dealers sell more confidently.
4. Competitive Comparison Data shows how Stanton products stack up against competitors. Use this information during customer consultations. Back your recommendations with objective comparisons.

Mobile Accessibility and Flexibility

Modern dealers work from multiple locations. StantonB2B functions on various devices for maximum flexibility.

The platform works on desktop computers, laptops, tablets, and smartphones. The interface adjusts automatically to different screen sizes. All features remain accessible regardless of device.

Check stock while meeting with customers in their homes. Place orders from your showroom floor. Review invoices from anywhere with internet access.

The mobile experience doesn’t compromise functionality. You can perform any task on a phone that you could on a computer. This eliminates the need to return to your office for routine tasks.

Response times stay fast even on mobile connections. The system optimizes data transfer for efficiency. You won’t experience frustrating delays or timeouts.

Security and Account Protection

StantonB2B takes dealer security seriously. Multiple safeguards protect your business information and customer data.

• Secure Login requires unique credentials for each user. Passwords must meet specific complexity requirements. This prevents unauthorized access to your account.
• Session Timeouts automatically log you out after periods of inactivity. This protects your information if you forget to log out manually.
• Encrypted Connections secure all data transmission. Your orders, customer information, and financial details travel safely between your device and Stanton’s servers.
• User Permissions let you control what different employees can access. Give showroom staff order-placing privileges while restricting financial information to managers.

Integration with Business Operations

StantonB2B works alongside your existing business systems. The platform exports data in formats compatible with common accounting and inventory software.

• Export Order Data for integration with QuickBooks or similar programs. Download CSV files containing order details, pricing, and dates. This eliminates double-entry and reduces errors.
• Print Professional Documents directly from the portal. Generate customer quotes, order confirmations, and receipts. These include your dealer information and Stanton branding.
• Sync with CRM Systems by exporting customer order histories. Track which customers buy which products. Use this data for targeted follow-up and marketing.

Becoming an Authorized Dealer

Access to StantonB2B requires dealer authorization. The approval process ensures qualified retailers join the network.

• Contact Stanton directly to begin the application process. Call their customer service line at 706-624-9385. Request information about becoming an authorized dealer.
• Provide Business Documentation, including your business license, tax ID, and references. Stanton verifies your credentials and retail status.
• Meet Minimum Requirements for annual purchase volumes. These thresholds ensure dealers commit to carrying Stanton products.
• Complete Training once approved. Stanton provides onboarding to familiarize you with the portal and product lines.
• Receive Login Credentials after completing all requirements. You gain immediate access to the full portal functionality.

Comparing Old vs. New Portal Features

Understanding the improvements helps appreciate the current platform’s value. The 2022 redesign changed several key areas.

1. Old Portal used dated navigation that required multiple clicks to reach common features. Product images were small and difficult to evaluate. The checkout process involved several confusing steps.
2. New Portal streamlines everything. Larger product images show texture and pattern clearly. The checkout process is consolidated into fewer steps. Loading times decreased by approximately 30%.

The visual design improved significantly. Modern, clean aesthetics replace the previous cluttered interface. Color coding helps you quickly identify different sections.

Mobile functionality barely existed in the old version. The new responsive design works seamlessly across all devices.

Customer Service Integration

StantonB2B connects directly with Stanton’s customer service team. Help remains accessible when you need it.

• Live Chat appears within the portal during business hours. Ask questions and get immediate answers without leaving the platform.
• Phone Support connects you directly with knowledgeable representatives. The number appears prominently in the portal header.
• Email Support handles non-urgent questions and detailed inquiries. Responses typically arrive within 24 hours during business days.
• FAQ Section answers common questions about ordering, shipping, and account management. Check here first for quick solutions.

Maximizing Your StantonB2B Experience

Smart dealers use specific strategies to get the most value from the portal. These practices increase efficiency and profitability.

• Check the Outlet Daily for new opportunities. Special deals sell quickly. Early birds get the best selection of discounted products.
• Use the Visualization Tool during every customer consultation. The visual impact closes more sales than descriptions alone.
• Maintain Updated Account Information to ensure smooth order processing. Verify shipping addresses and payment methods regularly.
• Train All Staff Members who interact with customers. Multiple trained users can serve customers faster and more completely.
• Review Marketing Materials Monthly for new promotional resources. Fresh content keeps your showroom and advertising current.
• Monitor Stock Levels before making promises to customers. Real-time checks prevent disappointing backorder situations.

Future Platform Developments

Stanton continues improving StantonB2B based on dealer feedback. Understanding the development direction helps you prepare for changes.

The company committed to regular updates and enhancements. Expect new features and improvements on an ongoing basis.

Artificial intelligence may appear in future versions. Predictive ordering based on your buying patterns could streamline restocking.

Enhanced reporting capabilities are under consideration. More detailed analytics would help you understand your business better.

Virtual reality integration could transform the visualization tools. Customers might “walk through” rooms with different flooring options.

Transform Your Flooring Business Operations

StantonB2B delivers comprehensive tools that modern flooring dealers need. The platform eliminates traditional wholesale ordering frustrations while adding capabilities that boost sales.

From browsing thousands of products to managing complex custom orders, everything happens through one intuitive interface. Real-time information keeps you and your customers informed throughout the process.

The combination of efficiency tools and sales resources sets authorized dealers up for success. You spend less time on administrative tasks and more time growing your business.